Privacy Policy

Effective Date: January 1, 2026

Fashion Nova, Inc. and its affiliates and subsidiaries (collectively, “Fashion Nova”, “we”, “us”, or “our”) are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (https://www.fashionnova.com), use our mobile applications, shop in our physical retail stores, or engage with us on social media.

1. Information We Collect

We collect personal information that you provide directly to us, as well as information collected automatically when you use our services.

  • Contact & Account Data: Your first and last name, email address, billing and shipping addresses, phone number, username, and password.
  • Transaction & Payment Data: Details regarding the products you purchase, order history, and payment card information (processed securely through third-party payment gateways).
  • Communications & Marketing Data: Your preferences for receiving marketing emails, SMS text messages, and records of any customer support interactions or surveys.
  • Automatically Collected Data: IP address, browser type, device identifiers, operating system, and browsing behavior on our sites collected via cookies, pixels, and similar tracking technologies.

2. How We Use Your Information

We use the collected information for various business and commercial purposes, including:

  • Order Fulfillment: Processing your orders, shipping items, managing returns, and sending order updates.
  • Personalization & Marketing: Delivering targeted advertising, personalized product recommendations, promotional emails, and recurring automated SMS marketing messages (if you have opted in).
  • Customer Support & Community: Responding to your inquiries, managing reviews, and improving our website performance and mobile apps.
  • Legal & Security: Preventing fraudulent transactions, monitoring security incidents, and complying with applicable laws.

3. Sharing and Disclosure of Information

We may share your personal information in the following limited circumstances:

  • Service Providers: With third-party vendors who perform services on our behalf (e.g., shipping carriers, payment processors, cloud storage, and marketing partners).
  • Social Media & Advertising Partners: To facilitate targeted social media campaigns (such as Meta, TikTok, and Google advertising networks) and measure campaign effectiveness.
  • Legal Obligations: When required by law, subpoena, or government request, or to protect the rights, property, and safety of Fashion Nova, our customers, or others.

4. SMS/Text Message Marketing

If you sign up for our recurring automated promotional and personalized text messages (e.g., cart reminders):

  • You agree to receive text messages from Fashion Nova at the mobile number provided.
  • Consent is not a condition of any purchase.
  • You can opt-out at any time by replying STOP to any text message or text HELP for assistance.

5. Your Privacy Rights & Choices

Depending on your place of residence (such as California or the European Economic Area), you may have specific rights regarding your personal data:

  • Access & Portability: Requesting a copy of the personal data we hold about you.
  • Correction & Deletion: Requesting that we correct inaccurate data or delete your personal information.
  • Opt-Out of Marketing: Unsubscribing from promotional emails by clicking the “Unsubscribe” link at the bottom of our emails, or opting out of targeted advertising through your browser cookie settings.

6. Children’s Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children.

7. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at:

  • Email: support@fashionnova.com
  • Mailing Address: Fashion Nova, Privacy Compliance Team, Los Angeles, CA, USA.
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